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Tiffany & Co. Paper Flowers

For the launch of Tiffany’s “Paper Flowers” jewelry line, Creative Director Reed Krakoff wanted to take a departure from the traditional marketing approach taken by Tiffany in the past. We were approached to create the experiential component of a campaign that would alter consumer perceptions of the brand and inject a heavy dose of street-style to the brand, going all the way back to its founding in 1837.

Partnering with A$AP Ferg, Kendall Jenner, Elle Fanning, 8 NYC Bodegas, taking over the 5th Ave Flagship and several NYC subway stops, this was a massive team effort from talent management to NYC permitting, to hosting the launch party at the flagship store. We worked with ABC.tv to showcase content on a massive 25’ diameter LED screen/real-time clock, Simon Costin for set design for the flagship after party, and Faust to add some authentic graffiti elements to the experience.

Roles: Art Director, Designer

Tiffany & Co. Paper Flowers

For the launch of Tiffany’s “Paper Flowers” jewelry line, Creative Director Reed Krakoff wanted to take a departure from the brand’s traditional marketing approach. We created the experiential component of a campaign that would alter consumer perceptions of the brand and inject a heavy dose of street-style to the brand, going all the way back to its founding in 1837.

Partnering with A$AP Ferg, Kendall Jenner, Elle Fanning, 8 NYC Bodegas, taking over the 5th Ave Flagship and several NYC subway stops, this was a massive team effort from talent management to NYC permitting, to hosting the launch party at the flagship store. We worked with ABC.tv to showcase content on a massive 25’ diameter LED screen & real-time clock, Bluman Associates for installation and Twitter Interactivity, Simon Costin for set design for the flagship after party and Greg Hempshall for the renders, and Faust to add some authentic graffiti elements to the experience.

Roles: Art Director, Designer

Recap video.